EA also conducted informal polling of Madden players

A newcomer might want to check out Campus Legend, a limited time feature which borrows its name from the NCAA Football single-player career mode of decades past. From Aug. 31 through Sept. 27, this iteration will be focused on Madden 22 coins college all-star teams of current as well as former NFL pros to unlock Madden Ultimate Team players. EA states that Campus Legend has been added to the arcade-quickplay Superstar KO modes, resulting in a 600% rise of player engagement. That means that between the months of August 2020 through 2021 Madden 21 had seven times as many people or instances of Superstar KO use.

EA also conducted informal polling of Madden players, using data collection. So now they know, for instance, that the Titans acquisition of Julio Jones (and maybe the NFL's relaxed rule on numbers) have resulted in Madden players significantly increasing their use of the Tennessee franchise. Either this or the Titans have more fans than last year. The Titans are currently the second-most-used team, behind the Lamar Jackson-led Baltimore Ravens. The Jacksonville Jaguars and Chicago Bears have also increased their usage as a team (the Jaguars have almost tripled it) due to the addition of buy Mut 22 coins Trevor Lawrence and Justin Fields, respectively.