Finding the right keywords for your business

How do you come up with keywords to fuel your website's SEO strategy? We created our own set of tools to identify the untapped market share, forecast content requirements, and improve keyword research efficiencies.

Aside from proprietary technology, here's a comprehensive list of tools and processes for locating the most impactful search terms.

• For mountains of keyword-related data, use powerful, all-encompassing SEO tools such as Ahrefs, Moz, and SEMRush.
• Use keyword research tools such as KWFinder, KeywordTool.io, and Soovle.
• Remember to look into long-tail keywords as well as head terms.
• Examine Google Search Console to see which keywords are already driving organic traffic and identify areas for improvement.
• Examine Google pages one and two for confirmation of search intent.
• Examine Google Search Trends for emerging trends and seasonality.
• To find related keyword ideas, use Google's autocomplete and "people also ask" features.
• To investigate queries such as "why" and "how," use an SEO tool such as Answer The Public.
• Use BuzzSumo's "Questions" feature to find relevant questions from millions of forum posts,
• Amazon, Quora, and other websites.
• Don't forget to tap into your company's vast database of customer feedback. This could include data from surveys, reviews, live chat, chatbots, social media, blog comments, sales calls, customer service calls, and so on.

Also look at Seo strategies for small businesses