Brown has also clarified his direct report to Gibeau

"Our quality has increased dramatically," Riccitiello said. "We've constructed a massive $800 million digital company while reducing operating costs. It wasn't all straightforward, but in the end it was the right framework and the best priorities for Madden 23 Coins the issues we had to face. In the present, we're shifting from defense to offensive. We're focusing on building our intellectual properties/franchises into year-round business. We've created Origin, our platform. Origin which we continue to expand the digital side of our business."

Update: According to EA the VP of corporate communications Jeff Brown, the change is a part of the publisher's plan to streamline cross-platform development within studios. The previous model, he said, was that games within a series such as Need for Speed would be developed by a central studio, but additional products, like games for mobile or Facebook, Facebook and mobile games were transferred to other studios.

But, in light of the shift of the industry to the 365-day approach to consumers which focuses on post-release content EA started charging teams that created console versions of the game and also launching its Facebook supplement. Brown stated that EA has seen significant satisfaction with this approach and the current reorganization the result of a "doubling-down" of its efforts.

Brown has also clarified his direct report to Gibeau. Brown also clarified Gibeau's direct reports. EA Sports label will be headed by Andrew Wilson, who previously worked under Moore as the studio's head. EA Sports' various outfits. EA BioWare will be led by Buy Mut 23 Coins the company's cofounder Dr. Ray Muzyka, while Patrick Soderlund of EA DICE will take over Gibeau's previous post as the head of EA Games. EA Games label. Susan Bradshaw has been tapped to be the head of EA Play. EA Play division.