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Anish Giri
by on August 23, 2022
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Gaming has spread across the nation as a pastime and a form of entertainment. With the popularity of World777 fantasy sports soaring in India over the past several years, this passion for sporting events is being centered on them.

One of the major fantasy markets in the world, India has a sizable fan base and a high degree of interest. According to a report released by Deloitte, the industry is projected to develop at a compound annual growth rate (CAGR) of 38 percent to a value of 1.65 lakh crore by FY2025. In light of this environment, a few key trends will determine how fantasy sports develop in India.

Technological Progress

People are seeking more connected ways to engage in their favorite activities as technology develops. The majority of world777 fantasy sports participants are sports lovers who use online simulations to keep abreast of the results of their favorite contests and athletes.

The growth of India's sports culture and ecosystem will heavily rely on AR and VR. With the use of replacements and power-ups, these revolutionary technologies will increase the 'closer to reality component' of how people engage with the activity on the field. Additionally, a lot of data about fan behavior will be collected, which can be used to personalize services to fans and create a win-win situation for all parties.

Demand will also be high for interactive gaming and the capacity to take part in and follow live sports. It will be a fantastic approach to mobilize one's social network and engage followers in a deeper, more intimate way. It will encourage new players to get more included with the business and view fantasy games as a community while also advancing the industry.

The Debut of New Games

India has over 390 million players in 2021, and the growing mobile gaming market is expected to increase this number to 500 million by 2025.

The demand for fantasy sports is currently increasing in India because of the popularity of top sports leagues like the National Football League (NFL) and the Indian Premier League (IPL). But due to their rising popularity, e-Sports and virtual gaming have gained more acceptance and followers. And because a perfect balance between supply and demand must be maintained, adding these new games to the platform will strengthen India's entire fantasy gaming industry. By dispensing statistics, data, and expert knowledge, it will offer a platform for playing and participating in live sports and turn a casual sports viewer into a sports enthusiast.

Promotional Activities and Celebrity Endorsement

The launch of a fully fledged professional sports league in two years has caused fantasy sports operators to look for innovative ways to keep their fans interested. One of the finest ways to stay ahead of the curve and acknowledge the fervor of Indian sports fans is through team sponsorship and celebrity endorsement.

The segment's potential for exponential expansion is the fundamental impetus behind these partnerships. According to a report from 2021, there were 444 brand endorsement deals, 318 of which involved cricketers. Spending on sports star endorsement rose by 11% annually.

Increasing Investment Levels

Over the past few years, fantasy sports have been a crucial area for innovation and investment. Fantasy games' successful past and promising future will increase overall investment in the industry, give global juggernauts a chance to enter the market, and completely transform the gaming landscape. hence producing jobs in India and becoming a world power.

Fantasy sports will undoubtedly become a big deal in our country because sports interest is increasing daily. As time and technology advance, this interest will also grow tremendously across many of its verticals, including fantasy sports.

The government should now engage with industry stakeholders to create a centralized regulatory framework that encourages growth, investments, and increased tax revenue for the government, albeit, since the industry is evolving.

Posted in: Entertainment
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