There are lots of synergies between these two game manufacturers

Meanwhile, the FIFA Coins is growing into a leading mobile game manufacturer, driven by strong results from the top three franchises -- Design Home, Tap Sports Baseball, and Covet Fashion. Glu anticipates total bookings to property between $555 million and $560 million in financial 2020, although adjusted operating profit (as measured by EBITDA) also continues to climb.

With the addition of Glu Mobile, EA will have a large and growing cellular business producing $1.32 billion in reservations. That includes over 100 million monthly gamers on mobile, bringing EA's global reach across console, computers, and mobile platforms to 430 million players. Glu Mobile can leverage EA's marketing abilities to expand its franchises globally and grow even further.

There are lots of synergies between these two game manufacturers. Glu Mobile's group, led by former Electronics veteran Nick Earl, has proven quite adept at creating, testing, and launch titles across numerous genres, such as sports, role-playing, and lifestyle matches.

EA's specialty is designing sports games under its EA Sports label, but Glu Mobile has also proven it can consistently grow a mobile sports business. Tap Sports Baseball has been a hit for the company, growing from about $4 million of reservations in 2014 to over $90 million in 2019. The teams at EA Sports and Glu Sports can clearly share ideas to make even  cheap FIFA Mobile Coins better at what they already do so well.