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by on September 17, 2021
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It's the next phase of the league's explosive growth as NBA 2K League Managing Director Brendan Donohue, described to me on a call recently as "transformational NBA 2K Coins". The third season of the NBA 2K League saw a significant growth in distribution as well as viewership. Donohue states "Just looking apples-to-apples.

Just our broadcasts via Twitch are growing by nearly 70% year over year," and that there were many distributors around the world that included ESPN 2. Live games were broadcast on ESPN2, ESPN's digital platforms, Sportsnet Canada, Sportsnet in Southeast Asia, Loco in India and, on deferral, eGG Network Southeast Asia. It was the first time that 2K League games have been broadcast via linear television.

In all ESPN2 took on 29 broadcast nights during the course of the year, and each NBA 2K League match on ESPN's platforms was broadcast live throughout the Caribbean, Latin America, Oceania and Sub-Saharan Africa. Combining Twitch viewers with the exclusive TV viewership on ESPN2, the NBA 2K League received at least one million viewers every time it was aired on ESPN2.

The current NBA 2K League Finals, in which the Wizards Gaming squad defeated the Warriors Gaming Squad 3-1, witnessed 1.1 million viewers tune in on Twitch for the event alone. "As you're seeing that in esports, gaming, and gaming overall Buy NBA 2K22 MT, just phenomenal growth across all platforms and we definitely gained from it" Donohue explained.

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